Frequently Asked Questions

A series of insights into how we operate

LayoutsCopy & ImagesCodingSearch Engine OptimisationHosting



The best way to get your website looking the way you'd like is to choose 3 of the best looking websites you've seen; and then again find 2 of your most competitive sites. Doing this provides not only a 'functional spec' but also how you would envision the 'user inteface'. Spending the 15 minutes finding these 5 sites will give us the look, the feel and the functionality you require.



Because your site is such an important business tool, it’s crucial that you communicate the exact message you want your target audience to see so your site can start working its hardest for you. ArtAtWork can write this for you, though your input is crucial to get true 'ownership' of the content - we can author, edit and enhance; but you know your market best. Use plenty of well-written headlines as they act as an outline and enhance your SEO. Call attention to key terms and phrases. Write to your audience and omit unnecessary words.

Imagery can be expensive - illustrations, photography - if you're pressed for these, try searching on "photos for free" or "creative commons + photography" - there are many good resources.



Many clients believe that, as long as their site “looks good,” it will float in cyberspace, magically attracting millions of interested users and converting them into customers. The truth is, that’s not how website magic works. Touched on earlier - the 'functional specs' is where the magic happens - movement, menus, modals and mobile. Well written code (and re-useable) will speed-up your site, provide 'comments' for later revision or enhancements and also provide a platform for SEO, AI and transition into the future.



We are great believers in "organic growth" (as opposed to "purchased placement") when it comes to 'search engine optimisation' - as mentioned earlier 'coding' also impact here. Points of concern should be • Add your main Keywords early • Write unique Titles and Descriptions • Consider a compelling Page Title • All images should provide "alternative text" titles • Track your sites performance through both your server statistics and an account at "Google Search" • Use Internal linking to lead search engines through your website.



Our hosting is supplied by a 3rd tier provider and our servers are locally based in Sydney. They are provided with both an SSL certificate and CPanel as standard. We make daily, scheduled, off-site backups and have a 3 day restore policy if required. The hosting services we provide are in a highly secure, 'shared' environment for cost efficiency. We can also provide managed or dedicated servers at your request.

Privacy Statement

We have have clients with an unchanged interface for 10 over years - still going strong.

img takes your privacy seriously, and has created this Privacy Policy in order to affirm our commitment to online privacy. This includes our concerns for "opt-in" options and agreements.


Upon your first visit to this web site, a "cookie" may be set to your browser's cache. A cookie is a tiny file that identifies you as a unique user. It stores your site preferences and user agent and data; however, in no way does this tell us who you are. has two primary uses for its cookies.

First, we use cookies to track any offers and promotions that may be presented as you navigate our website. This is done so that you are not presented with the same special offers and/or promotions over and over, or after you have indicated you are not interested.

While both of these activities depend on the use of a "cookie," visitors to this site always have the option of disabling cookies in their web browser. Most browsers are initially set to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent.

LINKING expects its partners, advertisers and affiliates to respect the privacy of our users. Be aware that third parties, including advertisers, affiliates and other content providers, accessible through our site (including Google and other search engines), may have their own privacy and data collection policies and practices. We do our best to restrict this kind of behaviour.

Please be aware that by submitting a form, your information will be collected and securely stored for the sole purpose of responding to your concerns. That information shall go nowhere unless we a legally bound to disclose the information we have collected. We do not disclose or on-sell this information as a principal.


This web site has security measures in place to protect against loss, misuse and/or alteration of the information that is provided. Furthermore, we have taken every precaution technically possible to prevent unauthorized access to the contents of this web server.



If you have any questions about this privacy statement, the practices of this web site, or your dealings with this web site, please contact us via one of the methods above.

CHANGES reserves the right to change this privacy policy at any time.





Have a question, a concern regarding your website; feel free to consult us without obligation.

20 Noller Parade
Parramatta, NSW 2150

02.9867 2288

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